The Bones Fitness

Photograph provided by The Bones

The Bones Fitness

Photograph provided by The Bones

Introduction

Introduction

The Bones partnered with us to grow its community and strengthen member acquisition in a competitive Melbourne fitness market.

Year

Year

2024, 2025

2024, 2025

Duration

Duration

Ongoing

Ongoing

Client

Client

The Bones Fitness

The Bones Fitness

Categories

Categories

What did we do?

By restructuring paid campaigns and refining conversion tracking, we gained a clear picture of how potential members engaged online. This allowed us to target the right audience with messaging that cut through and drove enquiries.

Solutions

With spend optimised and campaigns focused on real prospects, The Bones saw a significant lift in lead quality and membership conversions. The updated strategy not only delivered immediate results but also provided a scalable framework for long-term growth.