As a new large-scale event, our focus has been on building cultural relevance with a fresh audience, while driving strong ticket sales to secure early growth and long-term stability.
What did we do?
At the core of our work has been digital advertising, where a data-led understanding of A3’s audience informed precise targeting and efficient spend.
How did we do it?
Creative direction has been equally important. By shaping a distinct tone of voice, bold, energetic, and culturally tuned, we ensured A3 stood apart from other festivals in the same space.
Explore how PACT has helped businesses elevate their digital presence.
