For the past seven years, PACT has been at the heart of LTEC’s growth. As the festival has cemented the brand's place in Australia’s cultural landscape, our focus has been on keeping it relevant to both loyal fans and new audiences, while driving year-on-year ticket sales to meet rising operating costs.
What Did We Do
At the core of our work has been digital advertising, where we’ve paired a data-led understanding of LTEC’s audience with precise targeting to deliver consistent results.
Conclusion
By knowing exactly who we’re speaking to, we’ve been able to cut through the crowded New Year festival market with campaigns that were both effective and impactful.
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