Laurus Education came to us with a clear goal: to grow onshore international student enrolments across their colleges.
Challenges
By overhauling campaign structures and implementing best-practice conversion tracking, we gained a clear view of genuine user behaviour. From there, we built a strategy that eliminated wasted spend, honed in on the right audience, and positioned Laurus to maximise qualified applications.
Result
The impact was immediate. With budget now directed towards real prospects, campaign efficiency increased dramatically, leading to a measurable lift in application submissions.
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