For the past year, PACT has been central to shaping Interval into one of Melbourne’s most consistent weekly club nights.
Challenges
With over 400 entries each week, our focus has been on maintaining cultural relevance in a competitive nightlife scene while ensuring steady growth and a loyal audience base.
Solutions
We built Interval’s momentum through audience insight and precision advertising. By understanding who the night truly resonated with (and why) we were able to target the right communities with messaging that felt authentic. This approach turned campaigns into a weekly driver of reliable attendance, while keeping spend efficient and impact measurable.
Explore how PACT has helped businesses elevate their digital presence.
