PACT played a pivotal role in introducing Intercell to the Australian market.
Challenges
Launching a new international brand is always a challenge, but our priority was clear: build immediate cultural relevance and drive rapid ticket sales to ensure a strong debut.
Ongoing work
By continually refining campaigns based on live audience behaviour, we continue to ensure efficiency across the entire cycle, turning a debut event into a sell-out success and giving Intercell a powerful foothold in Australia.
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